Working Papers and Publications
Manuscripts Under Review
Barbara Duffek, Andreas B. Eisingerich, Omar Merlo & Guan Aik Lee
“How Can Brands Work with Influencers to Create Authentic Branded Content?”
Status: revising for 3rd round resubmission at the Journal of Marketing
Barbara Duffek, Omar Merlo, Wayne Hoyer & Andreas B. Eisingerich
“The Deflation Effect: How to Go from Vengeful to Helpful Customer Reviews?”
Status: revise & resubmit at the Journal of Marketing
Adnan Yusuf, Anish Nagpal, Omar Merlo and Barbara Duffek,
“Marketing Capabilities for Successful Customer Participation in B2C”
Status: reject & resubmit at the Journal of the Academy of Marketing Science
Working Papers
Barbara Duffek, Omar Merlo, Andreas B. Eisingerich & Simon Bell
“How Can Digital Offerings Enhance Consumers’ Quality of Life”
Status: data collection in progress
Barbara Duffek, Thomas Foscht & Andreas B. Eisingerich
“How Can Customer Switching to Another Service Be Reduced”
Status: data collection in progress
Barbara Duffek & Andreas B. Eisingerich
“Can Artificial Intelligence (AI)-Based Service Make People Less Selfish? Exploring Symbolic Benefits Offered by AI in Service and Customer Outcomes”
Status: data collection in progress
Publications
Barbara Duffek, Andreas B. Eisingerich & Omar Merlo
“Why so Toxic? A Framework for Exploring Customer Toxicity”
Status: published at AMS Review
Astvansh, Vivek*, Barbara Duffek* & Andreas B. Eisingerich*
“How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures,”
Status: published at the Journal of International Marketing
*equal authorship. Authors listed in alphabetical order.