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Working Papers and Publications

Manuscripts Under Review

Barbara Duffek, Andreas B. Eisingerich, Omar Merlo & Guan Aik Lee

“How Can Brands Work with Influencers to Create Authentic Branded Content?”

Status: revising for 3rd round resubmission at the Journal of Marketing

Barbara Duffek, Omar Merlo, Wayne Hoyer & Andreas B. Eisingerich

“The Deflation Effect: How to Go from Vengeful to Helpful Customer Reviews?”

Status: revise & resubmit at the Journal of Marketing

Adnan Yusuf, Anish Nagpal, Omar Merlo and Barbara Duffek, 

“Marketing Capabilities for Successful Customer Participation in B2C”

Status: reject & resubmit at the Journal of the Academy of Marketing Science

Working Papers

Barbara Duffek, Omar Merlo, Andreas B. Eisingerich & Simon Bell

“How Can Digital Offerings Enhance Consumers’ Quality of Life”

Status: data collection in progress

Barbara Duffek, Thomas Foscht & Andreas B. Eisingerich

“How Can Customer Switching to Another Service Be Reduced”

Status: data collection in progress

Barbara Duffek & Andreas B. Eisingerich

“Can Artificial Intelligence (AI)-Based Service Make People Less Selfish? Exploring Symbolic Benefits Offered by AI in Service and Customer Outcomes”

Status: data collection in progress

Publications

Barbara Duffek, Andreas B. Eisingerich & Omar Merlo

“Why so Toxic? A Framework for Exploring Customer Toxicity”

Status: published at AMS Review

Astvansh, Vivek*, Barbara Duffek* & Andreas B. Eisingerich*

“How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures,”

Status: published at the Journal of International Marketing


*equal authorship. Authors listed in alphabetical order.

Contact
Information

Barbara Duffek

Assistant Professor of Marketing

Department of Marketing

J. Mack Robinson College of Business

35 Broad Street NW

Atlanta, Georgia, 30303

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©2023 by Barbara Duffek

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